OC Energy KIKs up Energy Drink Sales with Expanded Distribution, Special Appearances
January 08 2008ANAHEIM – January 8, 2008 – OC Energy Drink, Inc., a subsidiary of RG Global (OTCBB: RGBL), announced today that sales of OC Energy™-branded energy drinks KIK-it ™, Diet KIK- it™, Insane xXX™ and O2™ have started to surge as a result of increased exposure through television and special promotional event appearances by the OC Angels and expanded distribution, particularly in the East and West Coast markets.
The new season of Bravo Television’s hit series “THE REAL HOUSEWIVES OF ORANGE COUNTY,” which began in November, has featured extensive coverage in several episodes, including the OC Energy’s OC ANGELS appearances at the Irwindale Speedway & The U.S. Open surf competition in Huntington Beach in the Nov. 2nd and 7th episodes. Immediately after airing, OC Energy saw a significant increase in distribution inquiries and the company received dozens of requests for the OC ANGELS spokeswomen to do special promotional appearances. OC Energy has been reviewing the numerous offers and scheduling appearances that will provide the best exposure to its targeted demographics.
“OC Energy’s late founding CEO Lou Knickerbocker was a firm proponent of the value of celebrity endorsements and tie-ins to drive consumer product sales – and by following his vision, we’ve been able establish a firm foothold for OC Energy’s drink line in an extremely competitive market,” said Mariano Fusco, CEO of OC Energy Drink, Inc. “Since its inception, OC Energy’s spokeswomen and marketing team have introduced OC Energy products to a wide range of music, sports and entertainment celebrities that have resulted in positive exposure and increased sales.”
“In 2007, we introduced the OC Energy line and achieved conservative sales as the brand was being developed. We anticipate gross sales to increase by several million dollars in 2008,” Fusco stated. “We have a fantastic product line that is really starting to stand out in this intensely competitive market space. We plan to announce additions to our product line very soon that we anticipate will further spur sales and appeal to our rapidly growing customer base. We believe that our OC Angels appearances and co-promotions with celebrities and high profile events will continue to be major factors in spurring consumer interest and sales. Multiple celebrities have expressed a keen interest in associating with and promoting the brand. OC Energy expects to announce endorsement/promotional relationships with several celebrities early in 2008.”
DISTRIBUTION EXPANDING
OC Energy is rapidly expanding distribution in Southern California, including a broader presence in 7-Eleven stores. The company has been garnering increased exposure for its product with aggressive pricing promotions and early morning drive time appearances by the OC Angels at select stores.
OC Energy and the Orange County Fairgrounds have negotiated an agreement that enables OC Energy products to be sold at all events on the OC Fairgrounds in 2008.
Amid the thousands of revelers at Orange County’s star-studded Mardi Gras-themed New Year’s Eve celebration at the OC Fairgrounds, the OC Angels and several members of the Real Housewives of Orange County cast posed for photos with fans and introduced thousands to the OC Energy product line.
Phoenix Beverages of Austin, Texas has begun distributing OC Energy products in the Austin market and they have been very well received. Based on initial results, OC Energy expects that Phoenix Beverage will begin distributing the OC Energy line in 11 counties.
Currently, distributors are doing test marketing in several states and OC Energy anticipates that it will announce distribution agreements in those markets in the first quarter of 2008.
To support expanding distribution and leverage the popularity of “Real Housewives of Orange County” in the East, OC Energy has launched its first television advertising on stations in the Northeast that reach OC Energy’s targeted audiences.
OC Energy’s popular new web site, www.ocenergydrink.com, attracts more than a half million viewers per month who check out the product lines; the OC Angels spokeswomen; and special promotion, events and activities for the Angels and OC Energy. Visit today to sign up for access to the OC Energy promotional calendar and purchase OC Energy products (with free shipping!) through the online store. Soon, visitors also will be able to do live online chats with their favorite OC Angel. About RG Global
RG Global Lifestyles, Inc. develops and markets innovative technologies for water purification and wastewater treatment. Major energy production companies have selected RG’s proven CFS technology to economically treat coal bed methane wastewater, making production of this plentiful, clean-burning gas more economically feasible and environmentally friendly. RG manufactures OC Energy™ brand energy drinks that boast a proprietary energy pack, natural vitamins and low sugar levels to intensify alertness without the typical crash. RG’s Aquair™ atmospheric water generators produce purified water from air – the ideal solution for military troops, disaster and drought-stricken areas and situations where drinkable water isn’t easily accessible. For more information, visit www.rgglife.com.
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The statements contained herein that are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, risks associated with water generation products, risks associated with dependence on third parties, and other risks identified from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission. All forward-looking statements attributable to the Company, or persons acting for the Company, are expressly qualified in their entirety by these cautionary statements.
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