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RG GLOBAL LIFESTYLES, INC. EXPANDS ITS WEB MARKETING STRATEGY TO INCLUDE GOOGLE AND COOLSAVINGS

March 07  2005

RG GLOBAL LIFESTYLES, INC. EXPANDS ITS WEB MARKETING STRATEGY TO INCLUDE GOOGLE AND COOL SAVINGS

 IRVINE, California , March 7/PRNewswire-First Call / -- RG Global Lifestyles, Inc. (OTC Bulletin Board: RGBL) today announced it has expanded its web marketing campaign to include Google and CoolSavings. 

 Commenting on the expansion, Louis L. Knickerbocker, Chairman and CEO, said:  “We have placed our Lifederma cosmetic line with some of the Internet’s largest affiliate networks. On the 16th of February, we started with the first of several web marketing campaigns. Initial tests have confirmed a conversion rate of more than 70%, and we are only touching the surface of what we believe will become a major part of the sales and marketing of our more than 200 products in the ”

 Mr. Knickerbocker added:  “The launch this week with Google is significant in that it will provide us with a greater targeted audience than the current affiliate marketing strategy.  We plan to continue our expansion of these marketing programs and are scheduled to launch next week with CoolSavings.com, a shopping portal with over 30 million members.”

 RG Global Lifestyles, Inc. (formerly The L. L. Knickerbocker Co., Inc.) received clearance from the NASD for quotation of its common stock on the OTC Bulletin Board on January 13, 2005 under the symbol RGBL. Through its wholly-owned subsidiary, Amerikal Nutraceutical Corp., the Company markets and distributes high quality, American-made dietary supplements and health and beauty-aid products in Asian countries.  Through its wholly-owned subsidiary, AQUAIR, Inc., the Company is licensed to distribute a water generator that creates drinking water from the air.  This technology is protected by three issued patents and other patents pending. For more information, visit www.rgglife.com and www.aquair.com.

 Safe Harbor Statement:  The statements contained herein, which are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, risks associated with the business of manufacture, distribution and sale of dietary supplements and health and beauty-aid products, as well as water generation products, risks associated with dependence on third