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R. G. Global Lifestyles forms Alliance with Policy Impact Communication in Washington to Brand Aquair Products and Technology

March 02  2006

IRVINE, Calif. ,  Feb. 28th  /  PRNewswire – FirstCall / -- RG Global Lifestyles, Inc. (OTC Bulletin Board:  RGBL) today announced that is has signed an agreement with Policy Impact Communications, Inc., based in Washington, D. C. to brand its Aquair patented advanced filtration and new air to water products and technology worldwide. 

Policy Impact Communications is a full-service public and government relations firm. Working with Aquair, Policy Impact will provide counsel, creative design, developments, and implementation of a complete marketing program for Aquair products, including:  corporate and product identity; design, publication and dissemination of collateral materials; development of creative concepts for direct response campaigns; aggressive public relations outreach to achieve earned media; and, government relations direction and support to develop market opportunities with key federal departments and agencies.

“We selected Prime Impact to provide us with the most effective multi-channel strategies available to have our products and technology known worldwide, to promote public policy, and to build corporate identification and brand awareness of Aquair and its products.  Today, Aquair’s products consist of the Air to Water units which produce pure drinking water from the air; our anti-microbial solution which disinfects any surface, liquid or air; our anti-scaling technology with removes scale and softens water; and, our new filtration system,” said Louis L. Knickerbocker, Chairman and CEO of RG Global Lifestyles, Inc.”

 

 

 

 

(Quote from Bill Nixon, Chairman and CEO of Policy Impact)

About Aquair, Inc.

 

 

Aquair, Inc. (AQUAIRTM) was formed for the express purpose of developing and distributing quality water products using the latest in UV technologies to provide pure safe water around the world. Reports from around the country and the world continue to confirm the deterioration of the water supply. Much of the contamination is microbial in nature. Many of the treatment methods for water deal only with the "aesthetic" qualities of the water, taste, clarity and are not effective in the microbial purification of the water.

Safe Harbor Statement

 

 

The statements contained herein, which are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, risks associated<